Collection of Your Personal Information
In order to better provide you with products and services offered on our Site, American Eagle may collect personally identifiable information, such as your:
- First and Last Name
- Mailing Address
- Email Address
- Phone Number
- Job Title
- School or District
American Eagle may also collect anonymous demographic information, which is not unique to you, such as your:
Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through American Eagle's product reviews and Q&As, this information may be collected and used by others.
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or nonpersonal information in the future.
Use of Your Personal Information
American Eagle collects and uses your personal information to operate its website(s) and deliver the services you have requested.
American Eagle may also use your personally identifiable information to inform you of other products or services available from American Eagle and its affiliates.
Sharing Information with Third Parties
American Eagle does not sell, rent, or lease its customer lists to third parties.
American Eagle may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to American Eagle, and they are required to maintain the confidentiality of your information.
American Eagle may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on American Eagle or the Site; (b) protect and defend the rights or property of American Eagle; and/or (c) act under exigent circumstances to protect the personal safety of users of American Eagle or the public.
Tracking User Behavior
American Eagle may keep track of the websites and pages our users visit within American Eagle in order to determine what American Eagle services are the most popular. This data is used to deliver customized content and advertising within American Eagle to customers whose behavior indicates that they are interested in a particular subject area.
We also use Google Analytics to track visitors' behavior on the website. We use this data to help guide us in making our marketing decisions.
Automatically Collected Information
Information about your computer hardware and software may be automatically collected by American Eagle. This information can include: your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the service, for maintaining quality of the service, and for providing general statistics regarding use of the American Eagle website.
American Eagle may retain all online data for up to 24 months. We keep this information so we may compare visitors' behaviors from one year to the next. All account-related information will be retained until you delete your account. Some nonpersonal information may be kept longer for historical purposes. Upon request, we will delete your personal information from our systems within a reasonable time frame.
The American Eagle website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a webpage server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalize American Eagle pages or register with the American Eagle Site or services, a cookie helps American Eagle to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same American Eagle website, the information you previously provided can be retrieved, so you can easily use the American Eagle features that you customized.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the American Eagle services or websites you visit.
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our Site and to read the privacy statements of any other Site that collects personally identifiable information.
Security of Your Personal Information
American Eagle secures your personal information from unauthorized access, use, or disclosure. American Eagle uses the following method for this purpose:
- Secure Sockets Layer (SSL) Protocol
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the SSL protocol.
We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the internet that are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.
Children Under 13
American Eagle does not knowingly collect personally identifiable information from children under the age of 13. If you are under the age of 13, you must ask your parent or guardian for permission to use this website.
From time to time, American Eagle may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our services, we may receive a notification when you open an email from American Eagle or click on a link therein.
If you would like to stop receiving marketing or promotional communications via email from American Eagle, you may opt out of such communications by replying to the email asking to be removed. There is also a link at the bottom of every email that allows users to update their email preferences.
External Data Storage Sites
We may store your data on servers provided by third-party hosting vendors with whom we have contracted.
Your European Privacy Rights
For European residents only. We collect and process personal information about you only where we have a legal basis for doing so under applicable data protection law, including under the GDPR. The legal basis will depend on the purpose for which we process your personal information. This means we collect and use your personal information only where:
- We need it to provide the services, including to operate the Site, provide customer support and personalized features, and protect the safety and security of the Site;
- It satisfies a legitimate interest (which is not overridden by your rights and interests), such as research and development, marketing and promoting the Site, and protecting our legal rights and interests;
- You give us consent to do so for a specific purpose; or
- We need to process your personal information to comply with a legal obligation.
If you have consented to our use of personal information about you for a specific purpose, you have the right to change your mind at any time.
Request access to your personal information. You may have the right to request access to any personal information we hold about you as well as related information, including the purposes for processing the personal information; the recipients or categories of recipients with whom the personal information has been shared; where possible, the period for which the personal information will be stored; the source of the personal information; and the existence of any automated decision-making.
Request correction of your personal information. You have the right to obtain without undue delay the rectification of any inaccurate personal information we hold about you.
Request erasure of your personal information. You have the right to request that personal information held about you is deleted.
Request restriction of processing your personal information. You have the right to prevent or restrict processing of your personal information.
Request transfer of your personal information. You have the right to request transfer of personal information directly to a third-party, where this is technically feasible.
Changes to This Statement
American Eagle welcomes your questions or comments regarding this Statement of Privacy. If you believe that American Eagle has not adhered to this Statement, please contact American Eagle at:
American Eagle Co., Inc.
2741 Paldan Drive
Auburn Hills, Michigan 48326
Effective as of May 20, 2018